🎓 Success Stories in Beijing, China: Implementation of New STEM Pilot Program
In 2024, a team member of Fun Young Inc led an in-depth market research project for an education company based in Beijing. Over the course of one month, the team member and his colleague visited three major shopping malls in Beijing’s Xicheng, Haidian, and Chaoyang districts, conducting interviews and collecting data with STEM education service providers to assess the state of STEM education institutions in the city. This fieldwork, combined with extensive online research, culminated in a detailed 147-page report that provided actionable insights into market trends, parents preferences, and competitive landscapes targeting year 3-12 children.
The final report was highly appreciated by the client for its depth and the thoroughness of its observations, analysis, and recommendations. It highlighted key opportunities for the client to position themselves strategically within the local market, identifying areas of growth and helping them fine-tune their educational offerings to better meet the needs of their target audience.
After the market research, our team member further assisted the client in procuring necessary materials for their educational programs, ensuring they had access to the right resources for their upcoming initiatives. We also supported them in preparing for a pilot STEM education program, advising on logistics and content to ensure the program would effectively engage their target demographic.
On the digital front, we developed and published original content for the client’s official WeChat account. This content was designed to appeal to parents and students seeking studying abroad, helping the client build a stronger online presence and attract more inquiries about their services.
As a result of this collaboration, the client not only gained valuable insights into the STEM education market in Beijing but was also able to get ready for their own STEM initiatives. This comprehensive support helped the client streamline their operations, enhance their brand presence, and position themselves for greater success in capital Beijing’s highly competitive education sector.