{"id":5388,"date":"2020-09-20T15:29:08","date_gmt":"2020-09-20T22:29:08","guid":{"rendered":"https:\/\/funyoung.us\/?p=5388"},"modified":"2025-03-04T15:32:06","modified_gmt":"2025-03-04T23:32:06","slug":"transmedia-storytelling-from-the-perspective-of-social-media","status":"publish","type":"post","link":"https:\/\/funyoung.us\/zh\/transmedia-storytelling-from-the-perspective-of-social-media\/","title":{"rendered":"\u4ece\u793e\u4ea4\u5a92\u4f53\u89d2\u5ea6\u770b\u8de8\u5a92\u4f53\u53d9\u4e8b(Transmedia Storytelling)"},"content":{"rendered":"<p data-start=\"119\" data-end=\"630\" class=\"translation-block\">\u7ef4\u57fa\u767e\u79d1\uff1a\u8de8\u5a92\u4f53\u53d9\u4e8b\uff08Transmedia Storytelling\uff09\u662f\u4e00\u79cd\u5148\u8fdb\u7684\u5185\u5bb9\u521b\u610f\u7406\u5ff5\uff0c\u4e8e2003\u5e74\u7531\u9ebb\u7701\u7406\u5de5\u5b66\u9662\u6559\u6388\u4ea8\u5229\u00b7\u8a79\u91d1\u65af\u9996\u6b21\u63d0\u51fa\u3002\u5b83\u4e3b\u5f20\u5728\u5a31\u4e50\u5185\u5bb9\u9879\u76ee\u7684\u4f01\u5212\u8fc7\u7a0b\u4e2d\uff0c\u5145\u5206\u8003\u8651\u53d7\u4f17\u5728\u4e0d\u540c\u5a92\u4ecb\u5e73\u53f0\uff08\u5982\u7535\u89c6\u3001\u51fa\u7248\u3001\u7535\u5f71\u3001\u6e38\u620f\uff09\u7684\u5185\u5bb9\u4f53\u9a8c\u9700\u6c42\uff0c\u56f4\u7ed5\u4e00\u4e2a\u7edf\u4e00\u7684\u4e16\u754c\u89c2\uff0c\u5728\u4e0d\u540c\u7684\u5a92\u4ecb\u5e73\u53f0\u4e0a\u5c55\u5f00\u76f8\u4e92\u72ec\u7acb\uff0c\u4f46\u903b\u8f91\u4e0a\u9ad8\u5ea6\u5173\u8054\u7684\u6545\u4e8b\u4e3b\u7ebf\uff0c\u4f7f\u5f97\u89d2\u8272\u66f4\u52a0\u4e30\u6ee1\u3001\u7acb\u4f53\u3002<\/p>\n<p data-start=\"632\" data-end=\"1266\">\u4e00\u4e9b\u4eba\u8ba4\u4e3a\u8de8\u5a92\u4f53\u53d9\u4e8b\u4f1a\u5f71\u54cd\u7279\u5b9a\u7fa4\u4f53\u7684\u4fe1\u606f\u6d88\u8d39\uff0c\u5176\u80cc\u540e\u7684\u539f\u56e0\u662f\u6d88\u8d39\u8fd9\u4e9b\u4fe1\u606f\u5bf9\u4ed6\u4eec\u800c\u8a00\u8fc7\u4e8e\u6602\u8d35\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4eba\u4eec\u60f3\u4f53\u9a8c\u6700\u65b0\u7684VR\u6e38\u620f\u5c31\u9700\u8981\u8d2d\u4e70VR\u8bbe\u5907\uff0c\u800c\u6602\u8d35\u7684VR\u8bbe\u5907\u5bf9\u4f4e\u6536\u5165\u5bb6\u5ead\u6765\u8bf4\u5f88\u96be\u8d1f\u62c5\u5f97\u8d77\u3002\u4f46\u662f\u6211\u60f3\u5f3a\u8c03\u7684\u662f\uff0c\u8fd9\u4e9b\u7fa4\u4f53\u4e0d\u4ec5\u5728\u4fe1\u606f\u6d88\u8d39\u65b9\u9762\u53d7\u5230\u963b\u788d\uff0c\u800c\u4e14\u5728\u8de8\u5a92\u4f53\u53d9\u4e8b\u7684\u5185\u5bb9\u6269\u5c55\u90e8\u5206\u4e5f\u88ab\u5ffd\u7565\u4e86\u3002\u5bf9\u4fe1\u606f\u7684\u751f\u4ea7\u8005\u6765\u8bf4\uff0c\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u6765\u6269\u5c55\u5a92\u4f53\u4ea7\u54c1\u53d9\u4e8b\u5df2\u6210\u4e3a\u8d8b\u52bf\uff0c\u867d\u7136\u793e\u4ea4\u5a92\u4f53\u5df2\u7ecf\u6210\u4e3a\u4e86\u4eba\u4eec\u65e5\u5e38\u751f\u6d3b\u7684\u4e00\u90e8\u5206\uff0c\u4f46\u8fd9\u4e48\u505a\u771f\u7684\u6709\u5229\u4e8e\u793e\u4f1a\u516c\u5e73\u5417\uff1f<\/p>\n<p data-start=\"1268\" data-end=\"2007\">\u5728\u8c08\u8bba\u8de8\u5a92\u4f53\u53d9\u4e8b\u5982\u4f55\u5728\u793e\u4ea4\u5a92\u4f53\u65b9\u9762\u5371\u5bb3\u793e\u4f1a\u7684\u516c\u5e73\u6027\u4e4b\u524d\uff0c\u8ba9\u6211\u4eec\u9996\u5148\u601d\u8003\u4e00\u4e2a\u95ee\u9898\uff1a\u662f\u8c01\u6e90\u6e90\u4e0d\u65ad\u5730\u7ed9\u5a92\u4f53\u4ea7\u54c1\u5ef6\u7eed\u65b0\u7684\u5185\u5bb9\uff1f\u6211\u8ba4\u4e3a\uff0c\u867d\u7136\u4fe1\u606f\u7684\u751f\u4ea7\u8005\u662f\u5a92\u4f53\u5185\u5bb9\uff08\u4f8b\u5982\u7535\u5f71\u3001\u7535\u89c6\u5267\u548c\u6e38\u620f\uff09\u7684\u521b\u59cb\u8005\uff0c\u4f46\u793e\u4ea4\u5a92\u4f53\u7684\u7528\u6237\u4eec\u5bf9\u63a7\u5236\u6545\u4e8b\u7684\u6d41\u5411\u4ee5\u53ca\u672a\u6765\u5267\u60c5\u4e2d\u5c06\u4f1a\u53d1\u751f\u7684\u4e8b\u4ef6\u505a\u51fa\u4e86\u5f88\u5927\u8d21\u732e\u3002\u4f8b\u5982\uff0c\u5982\u679c\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u5927\u591a\u6570\u8bc4\u8bba\u90fd\u5e0c\u671b\u4e00\u540d\u89d2\u8272\u6210\u4e3a\u4e0b\u4e00\u5b63\u7684\u4e3b\u8981\u89d2\u8272\uff0c\u90a3\u4e48\u5236\u4f5c\u65b9\u5f88\u6709\u53ef\u80fd\u4f1a\u91c7\u7eb3\u8bc4\u8bba\u7684\u610f\u89c1\u3002\u56e0\u6b64\uff0c\u63a7\u5236\u5a92\u4f53\u53d9\u4e8b\u7684\u53ef\u80fd\u662f\u4e00\u5c0f\u7fa4\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u800c\u975e\u4fe1\u606f\u7684\u751f\u4ea7\u8005\u3002<\/p>\n<p data-start=\"2009\" data-end=\"2606\">A typical example is the video game <em data-start=\"2045\" data-end=\"2060\">Resident Evil<\/em>. I started playing <em data-start=\"2080\" data-end=\"2095\">Resident Evil<\/em> at a young age and really enjoyed its survival horror concept. However, when Capcom released <em data-start=\"2189\" data-end=\"2206\">Resident Evil 6<\/em> \u4e00\u4e2a\u5178\u578b\u7684\u4f8b\u5b50\u662f\u7535\u8111\u6e38\u620f\u201c\u751f\u5316\u5371\u673a\u201d\u3002\u6211\u5f88\u5c0f\u5c31\u5f00\u59cb\u63a5\u89e6\u201c\u751f\u5316\u5371\u673a\u201d\u8fd9\u6b3e\u7535\u8111\u6e38\u620f\uff0c\u5e76\u4e14\u975e\u5e38\u559c\u6b22\u5b83\u201c\u751f\u5b58\u6050\u6016\u201d\u7684\u6e38\u620f\u6982\u5ff5\u3002\u4f46\u662f\uff0c\u5f53\u5361\u666e\u7a7a\uff08Capcom\uff09\u57282012\u5e74\u53d1\u5e03\u201c\u751f\u5316\u5371\u673a6\u201d\u65f6\uff0c\u6211\u5c31\u5f88\u96be\u518d\u559c\u6b22\u4e0a\u8fd9\u90e8\u7eed\u96c6\u4e86\uff0c\u56e0\u4e3a\uff0c\u5b83\u4ece\u539f\u5148\u7684\u751f\u5b58\u6050\u6016\u53d8\u6210\u4e86\u7b2c\u4e00\u4eba\u79f0\u5c04\u51fb\u6e38\u620f\uff08FPS\uff09\uff0c\u800c\u4e14\u6545\u4e8b\u7ebf\u4e0e\u5148\u524d\u7684\u4f5c\u54c1\u4e5f\u6ca1\u6709\u5f88\u597d\u5730\u8854\u63a5\u3002\u6211\u73b0\u5728\u610f\u8bc6\u5230\uff0c\u539f\u6765\u6211\u4e5f\u662f\u88ab\u793e\u4ea4\u5a92\u4f53\u5ffd\u89c6\u7684\u90a3\u90e8\u5206\u7fa4\u4f53\uff0c\u800c\u4e0d\u5c5e\u4e8eTwitter\uff08@CapcomUSA_\uff09\u4e0a\u7684\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u3002\u76f8\u53cd\uff0c\u5361\u666e\u7a7a\u7684\u7c89\u4e1d\u5728Twitter\u4e0a\u901a\u8fc7\u8bc4\u8bba\u3001\u6295\u7968\u7b49\u65b9\u5f0f\u6765\u5f71\u54cd\u201c\u751f\u5316\u5371\u673a6\u201d\u7684\u53d9\u4e8b\u3002 <em data-start=\"2537\" data-end=\"2554\">Resident Evil 6<\/em> through comments, votes, and other ways on Twitter.<\/p>\n<p data-start=\"2608\" data-end=\"3268\" class=\"translation-block\">\u76f4\u5230\u5982\u4eca\uff0c\u201c\u751f\u5316\u5371\u673a\u201d\u7684\u53d9\u4e8b\u4ecd\u5728\u4e0d\u540c\u5a92\u4ecb\u4e0a\u4e00\u6b21\u53c8\u4e00\u6b21\u5730\u6269\u5c55\u3002\u5c31\u5546\u4e1a\u89d2\u5ea6\u800c\u8a00\uff0c\u8de8\u5a92\u4f53\u53d9\u4e8b\u662f\u4e00\u4e2a\u5f88\u68d2\u7684\u6982\u5ff5\uff0c\u4f46\u4ece\u793e\u4f1a\u89d2\u5ea6\u6765\u770b\uff0c\u603b\u6709\u4e00\u4e9b\u7fa4\u4f53\u65e0\u6cd5\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u5b9e\u73b0\u5bf9\u4fe1\u606f\u7684\u516c\u5e73\u53c2\u4e0e\uff0c\u4f8b\u5982\u90a3\u4e9b\u4e70\u4e0d\u8d77\u667a\u80fd\u4ea7\u54c1\u7684\u4eba\uff08\u5982\u4f4e\u6536\u5165\u5bb6\u5ead\uff09\uff0c\u7531\u4e8e\u5730\u57df\u9650\u5236\u65e0\u6cd5\u8bbf\u95ee\u4fe1\u606f\u7684\u4eba\uff08\u5982\u4e2d\u56fd\u5927\u9646\u7528\u6237\uff09\uff0c\u4ee5\u53ca\u4ec5\u662f\u5a92\u4f53\u7528\u6237\u800c\u975e\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u7684\u4eba\uff08\u5982\u513f\u7ae5\uff09\u3002\u65f6\u8fc7\u5883\u8fc1\uff0c\u8de8\u5a92\u4f53\u53d9\u4e8b\u8d4b\u4e88\u4e86\u5a92\u4f53\u4ea7\u54c1\u65b0\u7684\u751f\u547d\uff0c\u4f46\u5374\u964d\u4f4e\u4e86\u5b83\u7684\u516c\u5e73\u6027\u548c\u539f\u521b\u6027\u3002<\/p>\n<p data-start=\"3270\" data-end=\"3784\" class=\"translation-block\">\u4ee4\u4eba\u5174\u594b\u7684\u662f\uff0c\u73b0\u5728\u6bcf\u4e2a\u4eba\u90fd\u53ef\u4ee5\u5728\u793e\u4ea4\u5a92\u4f53\u6216\u865a\u62df\u5e73\u53f0\u4e0a\uff08\u5982\u6296\u97f3\u3001Youtube\u3001Steam\u7b49\uff09\u521b\u9020\u65b0\u7684\u5a92\u4f53\u5185\u5bb9\uff0c\u800c\u4e0d\u7528\u53d7\u5236\u4e8e\u539f\u6765\u7684\u4fe1\u606f\u751f\u4ea7\u8005\u3002\u4f8b\u5982\uff0c\u7f51\u4e0a\u6709\u4e0d\u5c11\u201c\u751f\u5316\u5371\u673a\u201d\u7684\u884d\u751f\u6e38\u620f\u3001\u6f2b\u753b\u7b49\uff0c\u800c\u521b\u9020\u8fd9\u4e9b\u5185\u5bb9\u7684\u662f\u4e2a\u4eba\u7f51\u7edc\u7528\u6237\u800c\u975e\u5361\u666e\u7a7a\u516c\u53f8\u3002\u6211\u8ba4\u4e3a\uff0c\u771f\u6b63\u8ba9\u8fd9\u4e2a\u793e\u4f1a\u66f4\u52a0\u516c\u5e73\u7684\u662f\u6bcf\u4e00\u4e2a\u4e2a\u4f53\u90fd\u6709\u80fd\u529b\u521b\u9020\u5a92\u4f53\u5185\u5bb9\uff0c\u7279\u522b\u662f\u4ee5\u5174\u8da3\u548c\u521b\u610f\u4f5c\u4e3a\u52a8\u529b\uff0c\u800c\u4e0d\u662f\u91d1\u94b1\u6240\u9a71\u52a8\u7684\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>According to Wikipedia, Transmedia Storytelling is an advanced content creation concept first proposed in 2003 by MIT professor Henry Jenkins. It advocates for considering the audience\u2019s experience needs across different media platforms (such as television, publishing, film, and video games) when planning entertainment content projects. Around a unified worldview, independent yet logically interconnected storylines unfold<\/p>","protected":false},"author":1,"featured_media":5389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[67],"tags":[],"class_list":["post-5388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commentary"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transmedia Storytelling from the Perspective of Social Media - Fun Young<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/funyoung.us\/zh\/transmedia-storytelling-from-the-perspective-of-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transmedia Storytelling from the Perspective of Social Media - Fun Young\" \/>\n<meta property=\"og:description\" content=\"According to Wikipedia, Transmedia Storytelling is an advanced content creation concept first proposed in 2003 by MIT professor Henry Jenkins. 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